Ananda Development Public Company Limited is engaged in real estate development business
including condominium projects, housing projects and townhouses in Bangkok and its vicinity. The Company and its subsidiaries have developed condominium projects under "Ashton", "Ideo Q", "Venio", "Ideo Mobi", "Ideo", "Elio", and "Unio" brands by focusing on the connections to mass transit stations in order to create convenient and comfortable living of residents. In terms of housing projects and townhouses, the Company and its subsidiaries have developed projects under "Artale", "Airi", "Atoll", "Arden", "Urbanio", and "Unio Town" brands with the unique concept and architectural design that respond to the needs of each customer segment.
The Company focuses on a business model with rapid turnover of assets. Prior to a land acquisition, the Company has conducted a feasibility study in terms of location, marketing, reasonable price, cost, and comprehensive cash flow analysis for consideration to select potential land plots which can be developed immediately or in the near term.
In addition, the Company has continuously developed innovative product design and construction in order to enhance product quality as well as reduce costs in appropriate level. This help to maximize efficiency, create added value, and respond to customers' needs that has changed rapidly. Furthermore, the Company also focused on selling process and after sales service developments to enhance customers' satisfactions. In 2019, the Company continued to emphasize on its after sales service supported by the team of the Company under the name "Mr. Smile" in order to enhance after sales service efficiency and maximize customer satisfaction. This reflected in the results of customer satisfaction assessments in 2019 at 83%, rising from 82% in 2018.
The Company operates the business with a major business partner, Mitsui Fudosan Co., Ltd., which is a leading real estate development company in Japan, to help strengthen the Company's business on a continuous basis since 2013, that is, the leading innovation has been implemented in design and construction of the Company's projects which resulted in higher efficiency, cost reduction, as well as outstanding unique design. At the end of 2019, the Company and Mitsui Fudosan have mutually developed a total amount of 34 projects with a total value of 142,400 million Baht.
In addition to building a clear brand identity and a strong customer base in the country, the Company has also continued to expand its sales to foreign countries, especially in countries with high purchasing power, such as China, Singapore, Hong Kong, Taiwan, etc., which have been well received. In 2019, the Company's sales from foreign buyers were more than 5,200 million Baht. Moreover, the Company also launched 1 serviced apartment projects in collaboration with its strategic partner, Mitsui Fudosan, and a leading global partner, The Ascott Limited, located in prime location in order to generate recurring income for the Company. The Company also aims to continuously expand serviced apartments business which generate recurring income as its long-term targets.
The board of the Company has supported to set visions and missions of the Company as well as regularly reviewed its operational policy and strategy to be in alignment with its business undertakings amid changing environment and challenging factors both domestic and international.
The Company has cascaded the development targets down to management and all employees and ensured that everyone in the Company understood and had the same directions. Also, the Company has implemented and integrated the action plans in order to generate maximum benefits to all stakeholders.
The Company emphasizes on financial discipline constantly with the intention of building the Company's sustainable strength. In this regard, the Company has a policy to maintain a debt to equity ratio at 1 time, together with a healthy cash reserves, which is sufficient to support potential risks that may arise in the future.
The Company's subsidiaries consist of real estate related group companies, including Helix Co., Ltd., The Agent Property Expert Co., Ltd., and The Works Community Management Co., Ltd. All subsidiaries are working in harmony to support and drive the overall business operation of Ananda for sustainable growth.
Ananda Development Public Company Limited is still committed to maintaining its leadership in the construction of condominiums close to mass transit stations, developing housing projects and townhouses on a continuous basis, as well as increasing channels to generate recurring income in accordance with the policy framework of financial discipline in order to build the Company's business strength sustainably.